Ros Altmann Champion1Baroness Ros Altmann champions Prime Candidate’s Age Diversity Charter.

“The Champions Charter is a great opportunity for employers to demonstrate their support for a balanced and age diverse workforce.”




Champions Criteria

To become a Champion and take advantage of the member benefits, including the use of the Champions mark, we ask organisations and employers to commit, to meet, and be accountable, to a number of criteria and behaviours…you need to ensure your organisation:

  • has a clear age-diversity employment policy that is set out in your governing documents
  • seeks to retain an age diverse work-force, giving balance to technical and life-skill attributes
  • invests in your recruitment strategy to ensure you are able to access all demographics when considering the search to fulfil a new vacancy
  • will provide training and up-skilling opportunities for all employees, whatever their age
  • is transparent about how you operate and encourage all staff to recognise the range of values provided across all employees

Members Benefits

All members benefit from:

  • Sharing best practice and know-how
  • A members icon to display Champions status
  • Support from Champions HQ
  • Listing on the Champions directory
  • Exclusive member events
  • Being involved in policy and campaign work to help grow the Champions awareness
  • Access to our Information & Support Service, answering your questions
  • A members only on-line area for information and news, and a place to share best practice
  • A programme of events including seminars and round-table workshops
  • Special recruitment packages
  • Support for policy integration
  • Networking and connections via our social media channels
  • Use of our logo on your job adverts, company website and promotional materials
  • Further opportunities to share your experiences by speaking at and hosting our events
  • Branding and sponsorship opportunities across our websites, communication channels, publications and social media
  • Sign-posting to other specialist services, including training and employability skills


By clicking the join button below, you commit to these guidelines and principles, and we welcome you to the Champions Charter.

Become a Champion – Join now